What I do
Mission, approach, specialties What I bring
Business experience, writing expertise, project discipline
How I work
Building relationships
How I can help
Directly, indirectly

I Specialize in
B2B and B2I:

Branding Platforms
Web Sites
Business Plans & Proposals
Investor Presentations
Executive Communications

and green economy communications
You walk the walk. I'll help you talk the talk.



What I do

Mission
To take communications projects off your desk, and return them with results that do you proud.

Approach
Since I've spend most of my career on your side of the desk, I know what you want in a business writer:

  • I think strategically: You'll get polished work that flies at every altitude.
  • I perform professionally: You'll get top-flight work at competitive rates, on time and on budget.
  • I make it a pleasure: You'll appreciate working with someone who is bright, flexible, and easy to work with.

Specialties

  • B2B Marketing: I get this audience because I was this audience. For 20+ years.
  • Plans, Proposals, Presentations: I excel at weaving words and numbers together to tell a compelling story in project proposals, business plans, sales and marketing materials, and annual reports.
  • Green economy communications: I'm a practicing environmentalist. I speak the language, I've studied the science, and I keep abreast of the issues.
  • Investor Communications: I've been on both sides of this fence, and know how investors think, what they want to know and most of all, how to communicate both.
  • Executive communications: I have a native ear for the subtle-but-straightforward, big-picture-yet-conversational language that makes speeches, presentations and stakeholder communications sound, well, executive. This talent works equally well on the flip side – creating reports and proposals that get an executive's attention.

 






My team worked with Michael on an event branding promotion including advertisement and microsite concept and copy. Michael was able to quickly comprehend the scope, mission and purpose of the organization and translate that into compelling copy that effectively conveyed the benefits to the potential event participants -- resulting in higher attendance and increased ROI for the promotional budget investment. Michael was also a pleasure to work with, offering ideas and suggestions to enhance the promotion's communication impact as well as completing the project within the time frame and budget.
Eileen Burick, President Burick Communication Design
What I pursue: win-win relationships



michael@michaelkelberer.com   (651) 493-4159
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