Attract
CUSTOMERS:

Product Branding
Web Sites
Direct Mail
Support Materials

Close BUsiness:

Business Proposals
RFP Responses
Customer
Presentations


SECURE FUNDING:

Business Proposals
RFP Response Packages
Customer
Presentations




Portfolio

Web sites:

Lead Generaton Sites: Managed the web site design and implementation projects and developed web copy for the National Center for Earth-surface Dynamics' Stream Restoration Group; the Minnesota Statewide Conservation and Preservation Plan; and the University of Minnesota's Institute on the Environment.

Makeovers: Created more compelling language for the home page of Preferred Credit Solutions and for both the home page and Free Trial landing page for Courier Connex. — — — — — —— — — — — — — —  — — — —

Business Plans and Proposals:

Response to RFP: Designed RFP response format and wrote complete response to large RFP for GLS Companies, including cover letter, executive summary, response narrative, and exhibits. Once GLS advanced to the finalist stage, prepared the onsite PowerPoint presentation to close the deal. [No samples since content was confidential].

Business Plans: Counseled clients in plan design and market research, developed financial sections, wrote conten, and put together the complete busines plan/investment package for an insurance-based service company, a webportal/ecommerce startup, a music/merchandise social media site, and an oil production LLC, among others. Business plan for Canoeing.com advanced to semi-finalist stage in Minnesota Cup challenge (30 out of 830 entrants) - an expert-mediated business plan competition. Exerpt.

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Investor presentations:

Investor presentations are by nature confidential, so I can't provide samples here, but I've crafted presentations for C-level executives of the companies I've created business plans for.

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Customer presentations:

I've been doing this most of my career. Executives appreciate my grasp of the big picture, the subtety of my language, the "executive-ness" of my style, and how these presentations engage and enthuse their audiences. A great follow-up to a winning business proposal!

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Case Studies
Case Studies

Michael is the complete package. He immediately gets what we’re doing, asks the right questions, offers plenty of creative and practical suggestions, and delivers near-perfect copy with the first draft every time. In short, he's a pro and a pleasure to work with.

Tammy Nystuen,
Vice President Marketing, GLS Companies

 

Client List



michael@michaelkelberer.com   (651) 493-4159
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