Case Study #2:
FGDO Direct Mail Sales Letter

Project brief
Michael Huggins is a business advisor (For Graphics Designers Only (FGDO)) who helps freelance graphic design professionals attract more clients and build a successful business. His web site offers a wealth of information and services, plus a valuable free newsletter.

Create a one-page sales letter that motivates graphic designers to visit Huggins’ web site and sign up for his free newsletter. As a special incentive, those who sign up will receive a free self-study version of Michael's latest mini-course: How To Attract More Clients Using Special Reports. Special reports are proven to help graphic design businesses generate more leads and enquiries, and win more quotations. They are used as a "free offer" in sales letters, emails, ads, and on web sites. This mini-course is comprised of a one-hour audio recording, a 29-page workbook, plus numerous other handouts and bonuses. It normally costs $59.

Solution

FGDO Sales Letter