Case Study #1:
Preferred Credit Solutions Home Page

Project brief
Mark Enderle is a consumer credit coach. He shows people how to improve their credit scores so they have a better chance of getting loans, jobs, credit cards, mortgages, car leases, etc.

There is a scammy element in the credit counseling industry. Some companies promise to improve your credit score but really don't do anything but take your money and run.

Mr. Enderle, by contrast, is a highly reputable consumer credit expert. His service honestly helps people dig themselves out of the quagmire of poor credit.

The task is to rewrite the Preferred Credit Solutions home page copy to better reflect the advantages of doing business with Mr. Enderle and motivate more people to sign up for the service.

Solution

Web site copy before

Web site copy after