News

Re-crafted branding platform leads to effective re-vamping of marketing messages.

When Chip Lambert, a solopreneur in the business development field asked for help in refocusing his brand, I worked with him to develop a clearer vision for what clients he really wanted to attract, and then developed the branding messages that would succeed with this group. He reports that not only have the quantity of responses to his marketing efforts grown significantly, but more importantly, the quality of the leads has as well.

Boldly-crafted business plan takes Canoeing.com into Minnesota Cup semi-finals!

When Canoeing.com decided to enter its innovative business concept into the Minnesota Cup contest for entrepreneurs, they called on me to help create their business plan entry. I helped them articulate their vision, add substance to their marketing and sales plans, price their product, analyze the company's value, and put it all together into a compelling business plan. The result - they were one of thirty companies out of nearly 850 selected to advance to the second round. [Details are confidential, but reference available upon request.]

Strategic RFP response goes 14-for-14 with reviewers.

A client felt they weren't getting the response they wanted from their responses to Request-for-Proposals. I was able to help them completely re-conceive their approach, and created a response package for them for a specific RFP that was the only one given a thumbs-up by all 14 reviews at the issuing company. [Details are confidential, but reference available upon request.]